Serious Stuff
Your partner for seriously distinctive branding and advertising.
By Willem Droog. Ex DEPT®, TBWA and Havas. Creating distinctiveness that drives brand preference with agency -level creativity.
↑ One minute of Serious Stuff
Projects created as part of various agency teams for brands like McDonald's, Toyota, Miele, Heineken, Mentos, Eneco, bol, Rijksoverheid and Transavia.
↑ Seedtag - Brand campaign
New positioning and brand video, introducing Seedtag's agentic AI platform Liz, for smarter media strategy.
↑ Bol Select - Home Pick Up
Campaign to highlight the home pick up service of bol's loyalty program, Select.
↑ Bol Select - Delivery TImes
Campaign to highlight the benefit of flexible delivery for members of bol's loyalty program, Select.
↑ Bol - Home Deco
Campaign to highlight the variety of stylish items in bol's home deco collection.
↑ Bol - Fashion
Campaign to highlight the unique fashion items available at bol. Well, mostly unique.
↑ Bol - Laptops
Campaign aimed at both student and parent, highlighting bol's laptop assortment at the start of the new school season.
↑ Univé - Where do you still find a good pet insurance?
A series of smart outdoor ads targeting pet owners, via their dogs. By printing our messages on irresistible tennisbals that where hidden in parks near Univé shops, we got every dog owners attention. Each tennisbal communicates a different feature.
↑ IKEA - Smallest Nursery
A bird house inside a letter of the IKEA store logo, furnished with all the iconic IKEA baby room stuff to raise awareness for IKEA's baby room furniture during a baby boom.
↑ Dutch Government - Knalplanga
A boring safety measure turned into a desirable accessory to prevent eye injuries from the annual fireworks during new years eve.
↑ Dutch Government - XTACY
An XTC perfume to counter synthetic drug production in the Netherlands became a global talking piece by raising awareness and familiarity about the distinct smell of chemical fumes released by nearby drug labs.
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Thanking all clients and partners for achieved industry recognition.
Serious Stuff 2026 | by Willem Droog Creative | 0625412578 | [email protected] | General Terms and Conditions apply.✌️✌️✌️